Apr 12, 2022
In General Discussions
According to him, the production law of the content community basically follows the ratio of 1:10:100, that is, 1% of users create content, and 10% of users create content. Come to comment and interact, 90% of users only read posts, do not post or reply. Jin Xing worked in TOM and Maopu in his early years, and has rich experience in community operation. According to this ratio, in Kuaishou, the content production capacity of users is quite amazing. In the information I have found so far, Douyin only disclosed that the daily active users reached 250 million, but did not disclose the sms marketing service number of videos uploaded by users in a single day. I believe that the probability is lower than that of Kuaishou. 2. egalitarianism Why are so many people willing to produce content? It has to be said that this is largely the result of "top-level design". In the minds of the two founders of Kuaishou, Su Hua and Cheng Yixiao, the core of Kuaishou's values is "equalitarianism". Su Hua has repeatedly brought out the economic concept of "Gini coefficient" - a conscious suppression of traffic distribution. The head, leading to more ordinary users, forms a long and short "tail". According to an insider close to Kuaishou’s executives, Kuaishou’s best internet celebrities may not even reach 1% of the platform’s distribution. This is also in line with our actual observation.