It's also important to draw the eye of your mailing list visitor towards the form and this can be achieved by positioning arrows around the form or other eye catching symbols. Once you manage to increase the prominence of your form and make it an eye catching part of your page then you will begin to see a resulting increase in the number mailing list of subscriptions you receive to your list. The second thing you can do to increase the number of subscriptions to your list is to focus on creating a more valuable product that mailing list you can offer to users in return for their email address. The majority of webmasters focus on offering informational products to consumers and this is a very good strategy when it comes to acquiring more subscribers for your list. Some webmasters create e-books but newsletters are a very worthwhile alternative in this respect and when written correctly in a mailing list way that provides real value to readers, can have a significant impact on the amount of subscribers that a webmaster can potentially target.